The World: Singapore - Quintet chase $50m Singapore Airlines account, Friday, 03 October 2008 12:00AM

Five agencies have been lined up for the Singapore Airlines media planning and buying business, which is worth an estimated $50 million.

Carat, OMD, Dentsu Media and Starcom MediaVest have all responded to a tender request for information sent out by the airline, as has the incumbent, MEC.

A second phase will be conducted shortly in which agencies will need to contest a request for proposal exercise. Presentations are expected to take place in the week beginning 3 November.

Singapore Airlines has stated that it is looking for an agency with integrated marketing communication capabilities, a record in managing online and digital media and experience in working with global brands.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs