Public View - Citroën 'stayin alive' by Euro RSCG

LONDON - The Citroën C4 Carbot boogies his way around New York to the sound of the Bee Gees in a new campaign.

Citroën 'staying alive' by Euro RSCG

The Carbot finally transforms back into a car after doing its best John Travolta impression to an electro version of the bearded trio's classic "Staying Alive".

The ad was created by Euro RSCG London.

Watch the video above to find out what members of the public thought of it.


  Video produced by
Vox Pops International on  behalf of Campaign.




View previous Public View videos:

Hovis 'relaunch' by MCBD
Cadbury 'gorilla/trucks mash-up' by Fallon
Kwik-Fit 'amazed' by DDB

KFC 'today starts here' by BBH

Asda 'back to school' by Fallon

Orange 'together we can do more' by Fallon

BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
Snickers 'get some nuts' by AMV BBDO
Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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