Peugeot on lookout for direct agency

By Matt Williams,, Thursday, 09 October 2008 08:00AM

LONDON - Peugeot is on the hunt for a direct marketing agency for its business and fleet range.

Peugeot... DM review

Peugeot... DM review

The car manufacturer is looking for an agency that can provide business-to-business marketing campaigns for all of its fleet services, highlighting its low-ownership costs and environmental practices.

Peugeot does not currently have an incumbent agency on the account, but does work with the customer publishing agency Specialist to publish Fleet Forum, a magazine aimed at Peugeot's fleet of car operators.

The direct marketing for the brand's commercial vehicles, which is currently held by Clark McKay & Walpole, is not thought to be affected by the review.

It is not known whether CMW, which picked up the £3 million commercial account from EHS Brann in December 2005, will pitch for the additional business.

Since working on the Peugeot account, CMW has produced a number of direct mail campaigns, including a mail pack that celebrated the launch of Peugeot's new Bipper, a small "city" van that launched last summer.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs