Marisa Miller fronts new Harley-Davidson campaign

MILWAUKEE - Harley-Davidson has teamed up with US supermodel Marisa Miller in a new marketing campaign to launch the V-Rod Muscle motorcycle.

Kicking off on October 13, the print campaign features the former Sports Illustrated swimsuit model stretched atop the V-Rod Muscle, and will run in lifestyle magazines GQ, Esquire, Complex, Road & Track and Trader.

Ads will make use of new SnapTell technology, which provides access to exclusive content upon photographing the ad with a mobile phone camera.

The campaign was pre-launched on October 6 on Harley-Davidson's official YouTube channel, with a "making of" video showing a behind the scenes look at the Marisa Miller photo shoot.

Mark-Hans Richer, senior vice-president and chief marketing officer for Harley-Davidson, said: "The V-Road Muscle stands out in a crowd of copies and generic motorcycle profiles. It stretches the very definition of what it means to be a Harley-Davidson motorcycle."

Miller said: "To represent such an iconic American brand is incredible. I have grown up watching my dad and uncle ride Harleys. It's amazing to circle back at this point in my career, and work with a brand I have so much respect for."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published