Big Awards 2008: Consumer durables & furniture

campaignlive.co.uk, Friday, 24 October 2008 12:00AM

"Our world is getting louder. Fireworks now sound like exploding mortar shells and emergency vehicle sirens could wake the dead. (Maybe that's the point.) Into this cacophony tiptoes AEG's hush-hush machinery and BBH's "decibels now" poster. The best outdoor work is "aware" of its surroundings. This ad is brilliantly aware. When did you last see a poster that both spoke volumes and listened at the same time?"

Trevor Beattie, chair of Outdoor jury

CONSUMER DURABLES & FURNITURE - DIGITAL

WINNER

Title: Walkman Project
Client: Sony Europe
Brand: Walkman
Head of online: Patrick Butler
Brand manager: Jean Baptiste Duprieu
Agency: Dare
Creative director: Flo Heiss
Art director: Andy Amadeo
Writers: Yasmin Quemard, Simon Burnett
Planner: Toby Horry
Designer: Caco Vaccaro
Programmer: Jake Morris
Producer: Ben Aston

FINALISTS

Title: You Need A Quiet Space
Client: Ikea
Brand: Ikea
Marketing directors: Mattias Jongard, Hakan Sandman, Per Stolt
Agency: Forsman & Bodenfors
Production companies: Spader Knekt, Thomson Interactive Media Director
Johan Perju
Producer: Johannes Ahlund
Post-production: Morgan Kane Music KPM
Sound: MEC

Title: Around The World In Five Kitchens
Client: Ikea
Brand: Ikea
Marketing directors: Mattias Jongard, Hakan Sandman, Per Stolt
Agency: Forsman & Bodenfors
Production companies: Camp David, KokoKaka, HutNu!
Director: Anders Hallberg
Post-production: Syndicate Photography Pia Ulin, Agent Bauer

CONSUMER DURABLES & FURNITURE - OUTDOOR


WINNER

Title: Decibels
Client: AEG Electrolux
Brand: AEG Electrolux
Brand director: Alexander Buhl
Agency: Bartle Bogle Hegarty
Creative directors: Nick Kidney, Kevin Stark
Art directors: Ian Williamson, Kevin Stark
Writer: Steve Wakelam
Typographer: Colin Clarke

FINALISTS

Title: Man
Client: John Lewis
Brand: John Lewis
Executive marketing director: Gill Barr
Fashion communications manager: Clare Boddice
Agency: Lowe & Partners
Executive creative director: Ed Morris
Art directors: Ed Morris, Johnny Leathers

Writer: George Prest
Photographer: Nadav Kander
Typographer: Dave Towers

Title: Woman
Client: John Lewis
Brand: John Lewis
Executive marketing director: Gill Barr
Fashion communications manager: Clare Boddice
Agency: Lowe & Partners
Executive creative director: Ed Morris
Art directors: Ed Morris, Johnny Leathers
Writer: George Prest
Photographer: Nadav Kander
Typographer: Dave Towers

Title: Child
Client: John Lewis
Brand: John Lewis
Executive marketing director: Gill Barr
Fashion communications manager: Clare Boddice
Agency: Lowe & Partners
Executive creative director: Ed Morris
Art directors: Ed Morris, Johnny Leathers
Writer: George Prest
Photographer: Nadav Kander
Typographer: Dave Towers

CONSUMER DURABLES & FURNITURE - PRESS


WINNER

Title: Child
Client: John Lewis
Brand: John Lewis
Executive marketing director: Gill Barr
Fashion communications manager: Clare Boddice
Agency: Lowe & Partners
Executive creative director: Ed Morris
Art directors: Ed Morris, Johnny Leathers
Writer: George Prest
Photographer: Nadav Kander
Typographer: Dave Towers

FINALIST


Title: Unicorn
Client: Selfridges Retail
Brand: Wonder Room
Marketing director: Sally Scott
Agency: Beattie McGuinness Bungay
Creative directors: Trevor Beattie, Bil Bungay
Art director: Gavin McGrath
Writer: Pat Burns
Typographer: Steve Davies
Illustrator: Florence Manlik

CONSUMER DURABLES & FURNITURE - TV & CINEMA

WINNER

Title: Play-Doh
Client: Sony
Brand: Bravia
General manager: James Kennedy
Agency: Fallon London
Executive creative director: Richard Flintham
Creative director: Juan Cabral
Art director: Juan Cabral
Writer: Juan Cabral
Planner: Jo Hudson
Production company: Gorgeous
Director: Frank Budgen
Producer: Nicky Barnes
Editor: Ted Guard
Post-production: The Moving Picture Company
Sound: design Parv Thind
Animation director: Darren Walsh, Passion Pictures

FINALIST


Title: Music Pieces
Client: Sony
Brand: Walkman
Senior marketing manager: Hugo Feiler
Agency: Fallon London
Creative director: Juan Cabral
Art directors: Samuel Akesson, Tomas Mankovsky
Writers: Samuel Akesson, Tomas Mankovsky
Planner: Jo Hudson
Production company: Academy Films
Director: Nick Gordon
Producer: Jo Charlesworth
Editor: Suzy Davis, Final Cut
Post-production: The Moving Picture Company
Sound: design Jack Sedgwick
Music: Peter Raeburn, Nick Foster, Jason Pierce

This article was first published on campaignlive.co.uk

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