Big Awards 2008: Government

campaignlive.co.uk, Friday, 24 October 2008 12:00AM

"Poor old Alan Davis. Years spent having to explain that he's not Jonathan Creek, and now this. Never have shame and indignity been so easy on the eye. Kerb crawling costs, and this is the beautifully told salutary tale of The Man Who Lost It All. All starkly art directed with the lightness of touch our Alan would not have found if he'd crawled the curbs of Kings Cross all night."

Trevor Beattie, chair of Outdoor jury

GOVERNMENT - DIGITAL

WINNER

Title: Cyberbullying
Clients: COI/Department for Children, Schools and Families
Brand: Anti-Bullying
Deputy director of interactive services: Michael Smith
Campaign manager: Chris Williams
Agency: Profero
Creative director: Matt Powell
Art director: Scott Clark
Writer: Jaime McLennan
Designers: James Booth, Johan Arlig
Programmers: James Booth, Nick Jones

FINALISTS

Title: One Army Recruiting
Client: British Army
Brand: Army Recruiting
Marketing director: Mark Bainbridge
Agency: Publicis Modem
Creative director: David Prideaux
Art director: Robin Garms
Designer: Stephen West

Title: Flight Operations Assistant
Client: Royal Air Force
Brand: Recruiting
Communications manager: David Ogden
Agency: Lean Mean Fighting Machine
Creative directors: Sam Ball, Dave Bedwood
Writers: Sam Ball, Dave Bedwood
Designer: Wai-Tai-Li
Programmer: Dave Cox

Title: Lecture
Client: Home Office
Brand: Anti-Knife Crime
Head of marketing, strategy and insight: Sharon Sawers
Agency: Rainey Kelly Campbell Roalfe/Y&R
Creative director: Damon Collins
Art directors: Nick Flugge, Freddy Mandy, Tim McNaughton
Writers: Nick Flugge, Freddy Mandy, Tim McNaughton
Director: Guy Mannaring
Producer: Alice Grant
Editor: Mark Edinoff

GOVERNMENT - DIRECT


WINNER

Title: Fire Home Movers Pack
Client: Scottish Government
Brand: Fire Prevention
Marketing manager: Moira Scobbie
Agency: The Leith Agency
Creative director: Sean Moore
Art director: Caroline Petrie
Writer: Sean Moore
Photographer: Robbie Smith

FINALISTS

Title: Don't Be A Target
Client: Brent Council
Partnership communications officer: Marc Harris
Client brand manager: Lauretta Scott
Agency: Wunderman
Creative director: David Harris
Art director: Jamie Bell
Writer: Iain Hunter

Title: Healthy Working Lives
Client: Scotland's Centre for Healthy Working Lives
Brand: Healthy Working Lives
Marketing director: Steve Bell
Brand manager: Yvonne Powell
Agency: The Leith Agency
Creative director: Sean Moore
Art director: Ian Fletcher
Writer: Mike Maxwell

GOVERNMENT - OUTDOOR

WINNER

Title: Alan
Client: Home Office
Brand: Kerb Crawling
Head of marketing strategy and insight: Sharon Sawers
Deputy head of marketing strategy and insight: Barry Mortimer
Agency: Rainey Kelly Campbell Roalfe/Y&R
Creative directors: Mark Roalfe, Ben Priest
Art director: Steve Williams
Writer: Adrian Lim
Typographer: James Townsend

FINALISTS

Title: Mobile
Client: Department For Transport
Brand: Think! Road Safety
Marketing manager: Glyn Robinson
Publicity team head: Nikki Edwards
Agency: Leo Burnett
Executive creative director: Jonathan Burley
Creative directors: Tony Malcolm, Guy Moore
Art directors: Daniel Fisher, Richard Brim
Writers: Daniel Fisher, Richard Brim
Planner: Becky Barry
Typographer: This Is Real Art
Illustrator: This Is Real Art
Designer: This Is Real Art

Title: Bored Of The Same Routine?
Clients: COI, British Army
Brand: Army Recruitment
Marketing director: Mark Bainbridge
Agency: Publicis
Executive ceative director: Nik Studzinski
Creative director: Gavin Kellett
Art director: Andy Johns
Writer: Alex Ball
Typographer: Andy Johns

GOVERNMENT - PRESS


WINNER

Title: Pedestrian
Client: Department For Transport
Brand: Think! Road Safety
Marketing manager: Glyn Robinson
Publicity team head: Nikki Edwards
Agency: Leo Burnett
Executive creative director: Jonathan Burley
Creative directors: Tony Malcolm, Guy Moore
Art directors: Daniel Fisher, Richard Brim
Writers: Daniel Fisher, Richard Brim
Planner: Becky Barry
Typographer: This Is Real Art
Illustrator: This Is Real Art
Designer: This Is Real Art

FINALISTS


Title: Bedroom
Client: Home Office
Brand: Anti-Knife Crime
Head of marketing and strategy insight: Sharon Sawers
Strategic communications advisor: Emma Roberts
Agency: Rainey Kelly Campbell Roalfe/Y&R
Creative director: Damon Collins
Art director: Jerry Hollens
Writer: Mike Boles
Photographer: Nick Georghiou
Typographer: Lee Aldridge

Title: Seatbelt
Client: Department For Transport
Brand: Think! Road Safety
Marketing manager: Glyn Robinson
Publicity team head: Nikki Edwards
Agency: Leo Burnett
Executive creative director: Jonathan Burley
Creative directors: Tony Malcolm, Guy Moore
Art directors: Daniel Fisher, Richard Brim
Writers: Daniel Fisher, Richard Brim
Planner: Becky Barry
Typographer: This Is Real Art
Illustrator: This Is Real Art
Designer: This Is Real Art

GOVERNMENT - RADIO


WINNER

Title: Copycat Boy
Client: Department For Transport
Brand: Think! Road Safety
Marketing manager: Glyn Robinson
Publicity team head Nikki Edwards
Agency: Leo Burnett
Executive creative director: Jonathan Burley
Creative directors: Tony Malcolm, Guy Moore
Writers: Richard Brim, Daniel Fisher
Agency producer: Adam Furman
Production company: Jungle
Sound engineer: Owen Griffiths

FINALISTS


Title: Tiredness Kills - "Experts"
Client: Department for Transport
Agency: Abbott Mead Vickers BBDO
Agency producer: Sasha Mantel
Writer: Colin Jones

Title: Copycat Girl
Client: Department For Transport
Brand: Think! Road Safety
Marketing manager: Glyn Robinson
Publicity team head: Nikki Edwards
Agency: Leo Burnett
Executive creative director: Jonathan Burley
Creative directors: Tony Malcolm, Guy Moore
Writers: Richard Brim, Daniel Fisher
Agency producer: Adam Furman
Production company: Jungle
Sound engineer: Owen Griffiths

GOVERNMENT - TV & CINEMA

WINNER

Title: Moment Of Doubt
Client: Department For Transport
Brand: Think! Don't Drink and Drive
Publicity team head: Nikki Edwards
Agency: Leo Burnett
Executive creative director: Jim Thornton
Creative directors: Tony Malcolm, Guy Moore
Art directors: Guy Moore, Daniel Fisher
Writers: Tony Malcolm, Richard Brim
Planners: Damian McKeown, Nick Docherty
Production company: HLA
Director: John Hardwick
Producer: Emmalou Johnson
Editor: Owen Oppenheimer
Post-production: Rushes
Sound: design Parv Thind

FINALIST


Title: Wanna Be Like You
Client: Department Of Health
Brand: Anti-Smoking
Senior integrated campaign manager: Richard Chataway
Agency: Miles Calcraft Briginshaw Duffy
Art director: Dave Hobbs
Writer: Richard Stoney
Production company: Gorgeous
Director: Chris Palmer
Producer: Rupert Smythe
Editor: Paul Watts, The Quarry

This article was first published on campaignlive.co.uk

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