Big Awards 2008: Grocery soft drinks & household

campaignlive.co.uk, Friday, 24 October 2008 12:00AM

"The Tango radio ad is a clever and amusing way to get over the fact that Tango is now free from artificial colours and flavours. A sleazy journo rings Heat magazine to sell pictures of Tango in rehab. 'The fizzy drink has managed to give up said substances.' The spot is paced well and even goes into a part two. Someone has thought about how to engage with listeners."

Russell Ramsey, chair of Radio jury

GROCERY, SOFT DRINKS & HOUSEHOLD - DIGITAL

WINNER

Title: Jazz Club
Client: Perfetti Van Melle
Brand: Mentos
Marketing manager: Corrado Bianchi
Agency: Bartle Bogle Hegarty
Executive creative director: Nick Gill
Creative director: Dominic Goldman
Art director: Hugo Biershenk
Writer: Dean Woodhouse
Production company: Perfect Fools
Producers: Angela Meier, Georgina Kent, Peter Thornton, Rachel Clarke

FINALISTS

Title: Drench Brains
Client: Britvic
Brand: Drench Water
Agency: CHI & Partners
Creative director: Ewan Paterson
Art directors: Thiago de Moraes, Ewan Paterson
Writers: Liam Donnely, Ewan Paterson
Production company: Unit9
Programmer: Unit9
Producers: Yami Tressequer, Ben Clark

Title: Coca-Cola Buy A Player Viral - Lincoln City
Client: Coca-Cola
Brand: Buy A Player
Senior brand manager: James Williams
Agency: Mother
Creative directors: Robert Saville, Mark Waites
Art directors: Stuart Outhwaite, Ben Middleton
Writers: Stuart Outhwaite, Ben Middleton
Director: Theo Delaney
Producer: Danny Fleet

Title: Coca-Cola Buy A Player Viral -Oldham Athletic
Client: Coca-Cola
Brand: Buy A Player
Senior brand manager: James Williams
Agency: Mother
Creative directors: Robert Saville, Mark Waites
Art directors: Stuart Outhwaite, Ben Middleton
Writers: Stuart Outhwaite, Ben Middleton
Director: Theo Delaney
Producer: Danny Fleet

GROCERY, SOFT DRINKS & HOUSEHOLD - DIRECT

WINNER


Client: Flora
Title: John Wayne
Brand: Sponsorship of the Flora London Marathon
Brand manager: Sarah Wilcher
Agency: Bartle Bogle Hegarty
Creative director: Marc Hatfield

Art director: Cameron Short
Writer: Mike Oughton
Planner: Cat Collins

FINALISTS

Title: Hellmann's Coat Hanger
Client: Unilever
Brand: Hellmann's
Brand manager: Evelyne Wilkinson
Agency: Craik Jones Watson Mitchell Voelkel
Creative director: Rebecca Rae
Art director: Peter Vincent
Writer: Rebecca Rae

Title: Fish And Wine
Client: Waitrose
Brand: Waitrose
Direct marketing director: Neil Stead
Agency: Kitcatt Nohr Alexander Shaw
Creative director: Paul Kitcatt
Art director: Phil Wyatt
Writer: Ben Golik
Planner: Amanda Griffiths
Designer: Brad Saunders

GROCERY, SOFT DRINKS & HOUSEHOLD - OUTDOOR


WINNER

Title: Sir Peter Blake Live Art Project
Client: Coke
Agency: Mother
Creative directors: Robert Saville, Mark Waites
Art director: Laurence Thomson
Writer: Laurence Thomson

FINALISTS

Title: Arctic
Client: Procter & Gamble
Brand: Ariel
Marketing director: Bert Wouters
Brand manager: Peter Huettmann
Agency: Saatchi & Saatchi
Creative director: Howard Fretton
Art directors: Sarah Sturgess, Lena Ohlsson
Writers: Sarah Sturgess, Lena Ohlsson
Typographers: Scott Silvey, Roger Kennedy

Title: Pause
Client: Nestle
Brand: Kit Kat
Marketing director: David Rennie
Marketing manager: Mark Simester
Agency: JWT
Creative directors: Russell Ramsey, Nick Bell, Howard Willmott
Art director: Mark Norcutt
Writer: Laurence Quinn
Photographer: Mike Russell

Title: Keegan
Client: Kellogg
Brand: Special K
Marketing director: Kevin Brennan
Marketing manager: Sean Dowie
Agency: JWT
Creative director: Russell Ramsey
Art directors: Rob Welch, Naz Nazli
Writers: Rob Welch, Naz Nazli
Photographer: Jim Fenwick

Title: Cobette
Client: KFC
Brand: KFC
Vice-president of marketing (Yum Foods): Jennelle Tilling
Agency: Bartle Bogle Hegarty
Creative director: Marc Hatfield
Art director: Kevin Stark
Writer: Nick Kidney
Typographer: Ali Augur
Illustrator: The Augurs

GROCERY, SOFT DRINKS & HOUSEHOLD - PRESS


WINNER

Title: Grow Boy
Client: Britvic
Brand: Robinsons
Brand controller: Tom Dalton
Agency: Bartle Bogle Hegarty
Deputy executive creative director: Rosie Arnold
Art director: Gary McCreadie
Writer: Wesley Hawes
Typographer: Adrian Johnson
Illustrator: Adrian Johnson
Project: producer Amy Pope

FINALISTS

Title: From A Time When ...
Client: Cadbury Trebor Bassett
Brand: Wispa
Marketing director: Phil Rumbol
Agency: Publicis
Executive creative director: Nik Studzinski
Art directors: Andy Johns, Alex Ball
Writers: Alex Ball, Andy Johns
Typographer: Simon Tomlin
Art buyer: Alison Ash

Title: Peas
Client: John Lewis
Brand: John Lewis
Executive marketing director: Gill Barr
Branch planning manager: Anna Braithwaite
Agency: Lowe & Partners
Executive creative director: Ed Morris
Art director: Simon Morris
Writer: Patrick McClelland
Photographer: Coppi Barbieri
Typographer: Dave Towers

Title: Evian/Wimbledon - Rain On Stairs
Client: Danone Waters
Brand: Evian
Marketing director: Patrick Kalotis
Marketing manager: Tom Pullen
Agency: Euro RSCG London
Creative director: Mark Hunter
Art director: Phil Beaumont
Writer: Sam Richards
Typographer: Matt Palmer

GROCERY, SOFT DRINKS & HOUSEHOLD - RADIO


WINNER


Title: Heat Mag 1
Client: Britvic
Brand: Tango
Marketing director: Simon Stewart
Brand manager: Sally Symer
Agency: CHI & Partners
Agency producer: Lindsay Moyes
Writers: Ed Edwards, Dave Masterman
Planner: Ben Southgate
Sound engineer: Jack, Wave

FINALISTS

Title: Italy
Client: Ginsters
Brand: Ginsters, Pasties of the World
Head of brand marketing: Andy Valentine
Agency: Bartle Bogle Hegarty
Creative director: Marc Hatfield
Agency producer: Sam Brock
Writers: Dan Bailey, Brad Woolf
Sound engineer: Phil Evans, Side Studios

Title: Heat Mag 2
Client: Britvic
Brand: Tango
Marketing director: Simon Stewart
Brand manager: Sally Symer
Agency: CHI & Partners
Agency producer: Lindsay Moyes
Writers: Ed Edwards, Dave Masterman
Planner: Ben Southgate
Sound engineer: Jack, Wave

Title: Ozone Hole
Client: Nestle
Brand: Polo Xtra Strong
Marketing director: David Rennie
Brand manager: Jill Green
Agency: JWT
Agency producer: Romila Sanassy
Writers: Simon Bullett, Ross Callow
Production company: Angell Sound
Sound engineer: Nick Angell

Title: Paddington - Park
Client: Unilever Best Foods
Brand: Marmite Squeezy
Marketing director: Noam Buchalter
Marketing executive: David Titman
Agency: DDB London
Creative director: Jeremy Craigen
Agency producer: Sarah Browell
Writers: Rob Messeter, Mike Crowe
Production company: Clearcut Sound
Sound engineers: Simon Capes, Mark Hellaby
Music: Chappell/Johnson

Title: Paddington - Trip
Client: Unilever Bestfoods
Brand: Marmite Squeezy
Marketing manager: Noam Buchalter
Marketing executive: David Titman
Agency: DDB London
Executive creative director: Jeremy Craigen
Agency producer: Sarah Browell
Writers: Rob Messeter, Mike Crowe
Production company: Zoo Studios
Sound engineer: Chris Turner
Music: Chappell/Johnson

GROCERY, SOFT DRINKS & HOUSEHOLD - TV & CINEMA


WINNER

Title: Gorilla
Client: Cadbury
Brand: Dairy Milk
Marketing director: Phil Rumbol
Agency: Fallon London
Executive creative director: Richard Flintham
Creative director: Juan Cabral
Art director: Juan Cabral
Writer: Juan Cabral
Planner: Tamsin Davies
Production company: Blink Productions
Director: Juan Cabral
Producer: Nicky Barnes
Editor: Joe Guest
Post-production: The Moving Picture Company
Sound: design Parv Thind

FINALISTS


Title: TV 90 Brains
Client: Britvic
Brand: Drench
Marketing director: Jonathan Gatward
Senior brand manager: Cameron Davidson
Agency: CHI & Partners
Art director: Ewan Patterson
Writer: Ewan Paterson
Production company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
Editor: Richard Orrick
Post-production: The Mill
Sound: design Aaron Reynolds, Wave

Title: Naturists
Client: Unilever
Brand: Comfort
Brand director: Clare Dolan
Agency: Ogilvy London
Art directors: Sue Higgs, Tony Haigh
Writer: Sue Higgs
Production company: Thomas Thomas Films
Director: Jim Gilchrist
Producer: Philippa Thomas
Editor: Amanda James
Post-production: The Mill

This article was first published on campaignlive.co.uk

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