Big Awards 2008: Media & Entertainment

campaignlive.co.uk, Friday, 24 October 2008 12:00AM

"Nike pretty much wrote the book when it comes to digital marketing, and the Cesc Fabregas Show is no disappointment. Built on a short series of programming around Cesc's view on life, football and other vital issues, the beauty of this work is the sheer effort of production and execution. Using the full extent of digital media to great effect, no opportunity to spread the word is left to chance."

Mark Cridge, chair of Digital jury.

MEDIA & ENTERTAINMENT - DIGITAL

WINNER

Title: The Cesc Fabregas Show
Client: Nike UK
Brand: Nike Live
Marketing director: Simon Pestridge
Brand connections manager: Ed Collin
Agencies: AKQA, Wieden & Kennedy, Attention Seekers
Creative director: Daniel Bonner
Art director: Masaya Nakade
Writers: Nick Bailey, Paul Anglin
Designers: Rodrigo Sobral, Hugo Gomes, Ale Carvelho
Programmer: Adrian Scarff
Director: Jim Birchenough
Software engineer: Rob Gilks,
Web developers: Simon Carter, Matt Smith

FINALISTS

Title: Terminate A Mate
Client: Virgin Media
Brand: Virgin 1
Marketing director: Jonathan King
Brand manager: Dan Daly
Agency: 2020 London
Creative director: Peter Riley
Art director: Will Battersby
Writer: Matt Bennett
Programmers: Farley Brian, Karim Beyrouti

Title: Urbanista Diaries
Client: Nokia
Brand: Nseries
Agency: R/GA
Creative directors: James Temple, Nathalie Huni
Art director: Athila Armstrong
Writer: Neil Starr
Designer: Ennio Franco
Programmers: Darren Richardson, Nicolas Le Pallec, Tomas Vorobjov,
Stuart Lees, Neil Duggan

MEDIA & ENTERTAINMENT - DIRECT

WINNER

Title: Assassin
Client: Saatchi & Saatchi
Brand: New Directors' Showcase
Agency: Saatchi & Saatchi
Creative directors: Paul Silburn, Kate Stanners
Art director: Pablo Videla
Writer: Howard Green
Director: Chris Palmer
Producer: Rupert Smythe
Editor: Paul Watts, The Quarry

FINALISTS

Title: Johnny Ball - The Science Of Engagement
Client: Metro
Brand: Metro
Marketing director: Karen Wall
Brand manager: Zoe Dando Agency VCCP

Creative director: Nicola Jackson
Art director: Ben Daly
Writer: Nathaniel White

Title: F Word Live
Client: Channel 4
Brand: F Word Live
Marketing director: Polly Cochrane
Agency: 4Creative
Creative directors: Brett Foraker, Tom Tagholm
Art directors: Alice Tonge, Jen Bowmast
Producer: Nick Reeves

Title: The Creative Circle Call For Entries Booklet
Client: The Advertising Creative Circle
Brand: Honours
Agencies: Coy! Communications, Dye Holloway Murray
Creative directors: Mark Denton, Dave Dye
Art directors: Mark Denton, Dave Dye
Writers: Dave Dye, Giles Montgomery
Typographer: Andy Dymock

Title: Wedding Belles Confetti
Client: Channel 4
Brand: Wedding Belles
Marketing director: Polly Cochrane
Marketing manager: James Walker
Agency: 4Creative
Creative directors: Brett Foraker, Tom Tagholm
Art director: Alice Tonge
Designer: Kevin Price
Producer: Nick Reeves

MEDIA & ENTERTAINMENT - OUTDOOR


WINNER

Title: Restraint
Client: The Guardian
Brand: The Guardian
Marketing director: Marc Sands
Agency: Wieden & Kennedy
Creative directors: Chris Groom, Tony Davidson
Art directors: Ian Perkins, Sophie Bodoh
Writers: Ian Perkins, Sophie Bodoh
Typographers: Ian Perkins, Sophie Bodoh
Illustrators: Ian Perkins, Sophie Bodoh

FINALISTS


Title: Six-Year-Olds
Client: The Economist
Brand: The Economist
Agency: Abbott Mead Vickers BBDO
Creative director: Paul Brazier
Art director: Paul Cohen
Writer: Mark Fairbanks
Typographer: Paul Cohen
Illustrator: Geoff McFetridge

Title: World Revolves
Client: The Economist
Brand: The Economist
Agency: Abbott Mead Vickers BBDO
Creative director: Paul Brazier
Art director: Paul Cohen
Writer: Mark Fairbanks
Typographer: Paul Cohen
Illustrator: Non-Format

Title: London Ink - Photobooth
Client: Discovery Channel
Brand: Discovery Channel
Marketing manager: Claire McCormack
Agency: Mother
Creative directors: Mark Waites, Robert Saville
Art directors: Laurence Thomson, Johan Holmgren
Writers: Erik Enberg, Erik Bergqvist

Title: China's Stolen Children
Client: Channel 4
Brand: China's Stolen Children
Director of marketing: Polly Cochrane
Head of marketing: Rufus Radcliffe
Marketing manager: James Walker
Agency: 4Creative
Creative directors: Brett Foraker, Tom Tagholm
Art director: Mark Hesse
Photographer: Dan Pothecary-Tag, Getty
Typographers: Mark Hesse, Daniel Crawford

MEDIA & ENTERTAINMENT - PRESS

WINNER

Title: Curiosity
Client: The Economist
Agency: Abbott Mead Vickers BBDO
Creative director: Paul Brazier
Art director: Paul Cohen
Writer: Mark Fairbanks
Typographer: Paul Cohen
Illustrator: Non-Format

FINALISTS


Title: Six-Year-Olds
Client: The Economist
Agency: Abbott Mead Vickers BBDO
Creative director: Paul Brazier
Art director: Paul Cohen
Writer: Mark Fairbanks
Typographer: Paul Cohen
Illustrator: Geoff McFetridge

Title: 100,000 Brain Cells
Client: The Economist
Agency: Abbott Mead Vickers BBDO
Creative director: Paul Brazier
Art director: Paul Cohen
Writer: Mark Fairbanks
Typographer: Paul Cohen
Illustrator: Mick Marston

Title: Handcuffs
Client: Sky Networks
Brand: Sky One
Marketing director: Alexandra Lewis
Brand manager: Sophie Jones
Agency: The Red Brick Road
Creative director: Justin Tindall
Art director: Matt Allen
Writer: Dean Webb
Photographer: Giles Revell
Typographer: Marc Donaldson

Title: Seven Sins of England
Client: Channel 4
Director of marketing: Polly Cochrane
Brand manager: Nick Stringer
Agency: 4Creative
Creative directors: Brett Foraker, Tom Tagholm
Art directors: Ed Webster, Jim Seath, Andy Booth
Writers: Ed Webster, Jim Seath, Andy Booth
Illustrator: Dave Hopkins
Producer: Ed Webster
Designer: Kevin Price

Title: China's Stolen Children
Client: Channel 4
Director of marketing: Polly Cochrane
Marketing manager: James Walker
Agency: 4Creative
Creative directors: Brett Foraker, Tom Tagholm
Art director: Mark Hesse
Photographer: Dan Pothecary-Tag, Getty
Typographer: Daniel Crawford

MEDIA & ENTERTAINMENT - RADIO


FINALISTS

Title: London Film Festival
Client: News International
Brand: The Times
Head of brand marketing: Richard Larcombe
Agency: Rainey Kelly Campbell Roalfe/Y&R
Agency producer: Paul Burke
Writers: Mike Boles, Jerry Hollens
Production company: Paul Burke Productions
Sound engineer: Toby Griffin
Facilities house: Marmalade

Title: Backwards
Client: News International
Brand: The Times
Head of brand marketing: Richard Larcombe
Agency: Rainey Kelly Campbell Roalfe/Y&R
Agency producer: Paul Burke
Writers: Mike Boles, Jerry Hollens
Production company: Paul Burke Productions
Sound engineer: Toby Griffin
Facilities house: Zoo

Title: The Observer Book Of Film
Client: The Observer
Brand: The Observer
Marketing director: Marc Sands
Agency: Mother
Agency producer: Mike Clear
Writers: Laurence Thomsom, Erik Enberg
Sound engineer: Kyle Matthus
Music: Ian Barter

MEDIA & ENTERTAINMENT - TV & CINEMA


COMMENDATION

Title: Battle
Client: The Mail on Sunday
Brands: You and Live Magazines
Client managing director: Stephen Miron
Agency: Bartle Bogle Hegarty
Creative director: Russell Ramsey
Art directors: Dave Monk, Matt Waller
Writers: Matt Waller, Dave Monk
Production company: Partizan
Director: Traktor
Producer: James Tomkinson
Editor: Rick Russell, Final Cut
Post-production: The Moving Picture Company
Sound: design Nigel, Marmalade

This article was first published on campaignlive.co.uk

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