Public View - Sony HD 'quantum of solace' by Fallon

LONDON - With the new James Bond film released later this week, members of the public tell us what they think of the new ad for Sony HD, starring Daniel Craig.

Sony HD 'quantum of solace' by Fallon

Daniel Craig braves a series of explosions in the latest ad for Sony HD.

Watch the video above to find out what members of the public thought, and if they understood what it was all about.


  Video produced by
Vox Pops International on  behalf of Campaign.



View previous Public View videos:

Public View - Hovis 'relaunch by MCBD
Cadbury 'gorilla/trucks mash-up' by Fallon
Kwik-Fit 'amazed' by DDB
KFC 'today starts here' by BBH

Asda 'back to school' by Fallon

Orange 'together we can do more' by Fallon

BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
Snickers 'get some nuts' by AMV BBDO
Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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