Barack Obama update for Wassup? ad
By Staff, campaignlive.co.uk, Tuesday, 28 October 2008 03:15PM
LONDON - The director behind Budweiser's memorable Wassup? Campaign has created an updated version in support of US presidential candidate Barack Obama.
Charles Stone III has reunited the original cast from the 2000 ad, whose lives have now taken a distinct turn for the worse.
Eight years on, the characters are now serving in Iraq, unemployed or struggling with the costs of prescription drugs.
The original "wassup" catchphrase has taken a darker turn, transformed into screams as the characters see share prices plunge and get buffeted by bad weather.
The ad opens with Stone sitting on the sofa looking miserable as he watches a John McCain political ad.
But it ends in optimistic fashion, with the final "wassup?" greeted with a picture of Obama and the reply "change".
Budweiser's parent company, Anheuser Busch, which originally leased the concept from Stone for five years, was not involved in the production of the ad.
View the original ad below:
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Client-side PPC / SEM executive - £25K - Central London Digital Gurus £23000 - £28000 per annum + benefits, City of London
- Digital Project Manager Premier Media £250-£300 per day, London
- Media Account Director Premier Media Up to £300 per day depending on experience, London
- Marketing Assistant, up to £25k Blue Skies Marketing Recruitment £25000 per annum, Benefits: +Fantastic Benefits, Teddington
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%