Direct Marketing Commission brings in Meadows-Klue for digital focus

LONDON - The Direct Marketing Commission has recruited Danny Meadows-Klue to its board to strengthen its expertise in regulating online advertising, email, social media and emerging digital platforms.

Meadows-Klue, who co-founded the Interactive Advertising Bureau and was its first CEO, worked on the first self-regulatory codes for online advertising ten years ago.

All disciplines of direct marketing practice -- including direct mail, email, SMS, interactive television, mail order, telephone, catalogue and online -- fall within the remit of the DMC.

The DMC was launched in September as the successor to the Direct Marketing Authority and is chaired by Matti Alderson, a former director-general of the Advertising Standards Authority.

Alderson said: "Danny worked on the first self-regulatory codes in online advertising ten years ago, in 2001 he pushed the European Commission to u-turn their decision on cookies in marketing, in 2002 he confronted media owners to cut pop-ups and interruptive advertising formats because of the effect on consumers.

"He is not afraid to speak his mind, and his track record strikes the balance between protecting the consumer and creating a framework for companies to work effectively in digital channels. That makes him a uniquely experienced to provide additional insight to an already strong board."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published