Media: Things we like
campaignlive.co.uk, Friday, 07 November 2008 12:00AM
FORMULA ONE CLIMAX ON ITV.
Lewis Hamilton's last-gasp manoeuvre in Brazil, which saw him capture the Formula One Driver's World Championship, was watched by more than 13 million viewers, a great result for ITV as it bowed out of covering the sport. An average of 8.8 million watched the entire broadcast, making it the most-watched race in the 12 years of ITV's coverage. ITV's team has won plaudits for its coverage of Formula One, it's just a shame that advertisers won't have the chance to support it as the rights move to the BBC for next season.
Glamour magazine's new website has launched this week with a slew of advertisers in tow. The fashion channel on the new Glamour.com partners with the high-street fashion chain Warehouse and the site has also lured brands such as Maybelline, Clinique, Nokia, Burberry, Filofax, Reebok, Mango, Westfield and Marc Jacobs Daisy. The improved site has wisely veered away from a celebrity focus, instead offering extra helpings of fashion and beauty for its style-conscious visitors.
DARTS ON ITV4
We're enjoying the coverage of the European Darts Championships on ITV4, a new sport to the channel that definitely adds to its feel as a dedicated home for men into their sport and drama. Hosted by the under-rated Matt Smith, we've loved the atmosphere surrounding the action from darts halls in cities such as Frankfurt. Sadly, ITV doesn't have Sky's brilliant Sid Waddell commentating, but at least its niche sports offering is improving.
ADVERTISING OPPORTUNITIES AT WESTFIELD
It remains to be seen if shoppers will continue to be excited by the treats on offer at the Westfield Shopping Centre in West London but CBS Outdoor has certainly put together an excellent package for advertisers looking to exploit the opportunity. New digital formats, with 110 bespoke screens in impressive HD, are combined with good looking traditional formats in a way that creates stand-out without jarring with everything else that's going on at the centre.
AND ONE THING WE DON'T ...
STANFORD 20/20 CRICKET ON SKY SPORTS
While Sky's coverage of the inaugural Stanford 20/20 tournament in Antigua was slick and professional, we can't say the same of the matches themselves. Controversy over the quality of the pitches and the floodlights was soon forgotten, though, as England slumped to a humiliating defeat at the hands of a Stanford Superstars team in a winner-takes-all, $20 million game. The match was one-sided, the players just there for the money and quality cricket was nowhere to be found.
This article was first published on campaignlive.co.uk
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