The World: Washington - Election attracts record viewers on TV and web
campaignlive.co.uk, Friday, 14 November 2008 12:00AM
Television coverage of the 2008 US presidential election attracted more than 71 million viewers, according to Nielsen data.
The figure, which set a presidential election record, was a significant increase on the 59.2 million viewers that tuned in to watch the coverage of the 2004 election night.
Additionally, the web analyst Visible Measures has said that Barack Obama's victory speech was viewed more than seven million times on the web in the first 48 hours after its release.
John McCain's concession speech also accumulated more than one million web views in the same period following the result.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- iProspect appoints chief media officer among four senior hires
- Dove launches first cinema campaign with 'real beauty' sequel