Hotline: Dentsu bolsters its US presence

Dentsu has bolstered its US presence with the acquisition of New York's largest independent agency, mcgarrybowen. The agency, whose clients include JP Morgan, Kraft, Disney Marriott International, HP and Reebok, will continue operating under its current management team.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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