Hotline: Government signs companies to its Change4Life programme

The Government has signed companies including Tesco, Asda, PepsiCo and Kellogg to its planned £275 million Change4Life programme to tackle obesity.

The supermarkets will cut prices on healthy food, Pepsi is to offer its sports stars to appear in pro-fitness ads and ITV will launch a two-month campaign to encourage its viewers to lose weight.

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
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1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

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