Hotline: Government signs companies to its Change4Life programme

Be the first to comment

The Government has signed companies including Tesco, Asda, PepsiCo and Kellogg to its planned £275 million Change4Life programme to tackle obesity.

The supermarkets will cut prices on healthy food, Pepsi is to offer its sports stars to appear in pro-fitness ads and ITV will launch a two-month campaign to encourage its viewers to lose weight.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published