BBH's Hegarty, Bogle and Sherwood on India

By Anant Rangaswami, Campaign India, Friday, 21 November 2008 11:15AM

MUMBAI - Campaign India spoke to Sir John Hegarty, Nigel Bogle and Simon Sherwood and discussed their India vision and plans.

What are your expectations out of your India office?

Nigel Bogle: When BBH starts a new office, it always plays the long-term game. We think India is a big opportunity for us both, because a number of our existing clients have major interests here and also we feel that the team that we've put together, should be the basis of a very attractive proposition in the Indian market. So, our expectations are to build a very modern expression of the BBH brand, attracting both international work and, hopefully, also the best of the Indian business.

The Unilever brands internationally must be the low hanging fruit. Are you meeting any of them on this trip and talking business with them? Will these brands kick-off your operations in India?

Simon Sherwood: We have over five Unilever brands globally and we're meeting with the managers of those brands in India on this trip. It would be discourteous not to meet them. It would be a good opportunity for us to introduce our team to them. All these meetings are very informal, please do not read anything into them.

Sir John Hegarty: I think the difference with us is that we never actually go with a piece of business into the market. We start in a market because we feel it's right for us to be present there. We've always started with no business and then talked to clients we have relationships with and see if we can do business with them.

Simon Sherwood: When we get to January, we will be able to tell you that there are three or four bits of business that we have been appointed to handle in India.

One of the easy parts is getting the operations right. The difficult bit is the creative product; the BBH DNA seeping into the India office. How does one ensure that happens, or is there no such thing as a transportable DNA?

For the rest of the interview please visit the Campaign India website.

This article was first published on Campaign India

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