By Staff, campaignlive.co.uk, Monday, 24 November 2008 10:45AM
The ads, directed by BAFTA winning director Tom Edgar, feature animated wrapping paper acting playfully around a range of Currys products.
In one ad, a single sheet of paper frantically hops around trying to decide between two TV's, before tearing itself in half to wrap both.
In another execution, wrapping paper snowballs across the screen wrapping up Tom-Toms.
All ads promote the availability of a free £10 gift card, and conclude with the strapline: ‘the right presents at the right prices'.
Currys Christmas Wrapping
Promote Currys range of brands and products for Christmas
Chris Walker (head)
National TV, now and throughout Xmas
This article was first published on campaignlive.co.uk