Posterscope launches a new digital planning tool

LONDON - Aegis-owned Posterscope has launched a digital outdoor planning tool, Prism Screen 2.0, which it claims improves accountability when planning digital campaigns.

Posterscope launches a new digital planning tool

Dominic Milan, digital insight and development manager for  Posterscope Hyperspace, said the tool compares digital outdoor networks so planners can quickly compare and contrast different digital outdoor options.

The tool turns gross footfall measurements into what Posterscope termed "impact scores", which allows users to plan by environment, region, time of day, screen type or other variables.

Currently, said Posterscope, the industry-wide Postar out-of-home audience measurement survey does not cover digital screens. David Gordon, Posterscope's group insight director, said Prism Screen will now be "a vital link in making sense of this market".

Last week, agencies called for outdoor media owners to provide more information on digital out- of-home sites. Speaking at the digital life Out of Home conference, Greg Grimmer, founder of Hurrell Moseley Dawson & Grimmer and former managing director of Zed Media, said the outdoor industry had to prove digital sites were worth more than static ones.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More