Argos buys Alba and Bush trademarks

LONDON - Argos has acquired the intellectual property rights to the Alba and Bush trademarks from consumer electronics distributor Alba for £15.25m in cash.

Alba was set to end the supply of Alba and Bush branded products, which include TVs, DVD players and stereos, as part of a restructuring plan.

Argos decided to step in to acquire the brands, which it said are popular in its stores.

A spokesperson for Argos owner Home Retail Group said: "The trademarks are household names with very strong heritage, which have high awareness and purchase frequency with Argos customers."

Alba has agreed to change its name to Harvard International as part of the deal.

The company added that the financial arrangements it has reached with Alba plc mean the acquisitions are "expected to be broadly earnings neutral for the year ended February 2010".

Alba/Harvard, which distributes electrical consumer goods throughout the UK and Europe, owns several other electrical brands including Goodmans, Grundig, Sonetik, and Ministry of Sound Audio.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published