Rapier loses Virgin Media to RKCR/Y&R

LONDON - Virgin Media has consolidated its £41 million above-the-line business into Rainey Kelly Campbell Roalfe/Y&R.

Virgin Media...consolidated ad account into RKCR/Y&R
Virgin Media...consolidated ad account into RKCR/Y&R

The account was previously split between Rapier and RKCR/Y&R, with Rapier handling most of its brand TV work, including campaigns featuring Uma Thurman and Samuel L Jackson.

RKCR/Y&R handled more tactical activity. It also created the recent animated TV campaign featuring Kelly Osbourne.

Rapier, which had won the high-profile brand launch brief for Virgin Media in 2007, will continue to handle all direct marketing activity for Virgin Media.

Media planning and buying remains with Manning Gottlieb OMD, and Goodstuff continues to work on communications planning.

The consolidation follows an internal review led by Ashley Stockwell, the recently appointed managing director of brand and marketing.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published