Annual: Top 10 Creative Directors
campaignlive.co.uk, Friday, 12 December 2008 12:00AM
1. Robert Saville and Mark Waites, Mother
Agency of the Year in the bag, gold on the awards shelf and a number of popular campaigns to boot. 2008 has been a triumphant year for this creative duo, and one that has seen the pair push the boundaries of traditional advertising. Take the agency's feature film Somers Town for Eurostar, which attracted critical acclaim, or its comic for Time Out, or the stage musical for Pot Noodle. Their "traditional" campaigns weren't bad either, with some of the funniest Orange Gold Spots to date, a surreal campaign for Oasis and a successful debut on Stella 4 per cent.
2. Trevor Beattie, Beattie McGuinness Bungay
The wild-haired Brummie has been steadily improving the creative output at Beattie McGuinness Bungay, producing award-winning campaigns for Carling and strong work on Wall's this year, all of which got the networks frantically sniffing around his agency. In the end, Cheil won BMB's hand and Beattie's creative touch will now go global.
3. Richard Flintham, Fallon
While Juan Cabral has jetted home with barely a single ad behind him this year, the unassuming and devotedly obsessive Flintham has put in a great effort, trying to ensure Fallon meets the exceptionally high bar it set for itself in 2007. Although the agency hasn't attained that goal this year, you can be sure Flintham won't sleep easy until the next "gorilla" or "balls" hits our screens, Cabral or no Cabral.
4. Ewan Paterson, CHI & Partners
Widely credited with turning around the creative product at CHI, Patterson's influence was strongly felt this year. Launching the water brand Drench with the dance moves of the Thunderbirds puppet Brains was a stroke of genius, while their campaigns for The Carphone Warehouse, Waterstone's ads and Christmas work for Argos were a vast improvement on the previous year's efforts.
5. Jeremy Craigen, DDB London
From Marmite to Harvey Nichols, DDB's print work is still by far the best in town, much of which is due to the tight ship that Craigen operates over on Bishops Bridge Road. The hard-grafting creative has also ensured the standard on Volkswagen remains at a creative peak, with Polo "dog" and the Golf "better everyday" easily making the top ten ads of the year.
6. Damon Collins, Rainey Kelly Campbell Roalfe/Y&R
A little over one year in and it really feels like Collins has settled into Rainey Kelly Campbell Roalfe/Y&R following his move from Mother last year. The skilful creative has brought a touch of the Mother surrealist charm to the agency's more traditional client base, working wonders on the BBC's Olympics coverage campaign and producing strong (if somewhat strange) campaigns for Virgin Media.
7. Nick Gill, Bartle Bogle Hegarty
He may have only been promoted to executive creative director in July, but with Rosie Arnold now overseeing the day-to-day slog, the creative's creative has taken the opportunity to revitalise Bartle Bogle Hegarty's output. Barclaycard, Levi's and Barnardo's could ensure BBH's awards shelf is resplendent next year.
8. Kim Papworth and Tony Davidson, Wieden & Kennedy
After the heights of 2007 on Honda and Nike, it was going to be a tough act to follow for Wieden & Kennedy's creative chiefs this year. Although Honda "skydive" pushed the brand in the right direction, there wasn't a jewel in the Honda crown this year. Nevertheless, the pair's output, especially on Nokia, remains visually impressive.
9. Graham Fink, M&C Saatchi
As well as scaring the living daylights out of graduates this year, Fink has made some major improvements to M&C Saatchi's creative output, especially on its COI campaigns and Ladbrokes account. He's also proved his hidden talents by winning the Account Planning Group's Battle of Big Thinking.
10. Danny Brooke-Taylor, Miles Calcraft Briginshaw Duffy
A year after joining from TBWA\London, you can already see "Brooke-Taylor" written all over Miles Calcraft Briginshaw Duffy's work, and on Hovis in particular. Not only did he help create one of the most acclaimed ads of the year, his influence and hands-on approach on the anti-smoking campaigns for COI has also paid dividends.
This article was first published on campaignlive.co.uk
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