Lévy: 'Publicis set to suffer from car market downturn'
By Staff, campaignlive.co.uk, Monday, 15 December 2008 10:55AM
LONDON - Publicis' chief executive, Maurice Lévy, yesterday admitted that his company would be hit by a downturn in the car market.
Speaking to the International Herald Tribune, Lévy said that GM and other car-makers have already cut adspend, and would do so again next year.
Along with GM, Publicis has car manufacturing clients including Renault, Toyota and Fiat.
Lévy said of GM: "Nobody should think they are not conscious of cost. They are very tough on us."
Publicis expects further reductions from GM and other car-makers as they streamline their product offerings, he added.
He also predicted that 15 per cent of global adspend would be online by 2015, and that Publicis wanted to make digital acquisitions in China and India.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Senior Account Director Guru Careers £40 - 60k DOE, Based in South West London (SW18) - Commutable from Putney, Central London, The City, Greater London
- Account Manager or Senior Account Manager Source £27000 - £35000 per annum, London
- Account Manager - Full service - B2B Financial Blue Skies Marketing Recruitment £27000 - £35000 per annum, London
- Website and Ecommerce Manager Amathus Drinks £30k basic and potential O.T.E £45K , Park Royal, NW10