Phorm shares rise after trial success announcement

By Staff, campaignlive.co.uk, Tuesday, 16 December 2008 12:15PM

LONDON - Shares in Phorm have leapt more than 50 per cent to 305p, following the announcement that it would roll out its controversial technology next year.

Phorm...share rise leapt

Phorm...share rise leapt

Phorm announced yesterday that it had completed a trial with BT that had successfully tested the technology.

Before the announcement, the company's share price was 200p, after which it rose to 305p today.

Phorm is behind technology that analyses web users' behaviour in a bid to serve up more relevant advertising.

The company has been criticised because of fears that its technology will allow internet companies to spy on users.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs