By Staff, campaignlive.co.uk, Tuesday, 23 December 2008 02:05PM
The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months.
The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?"
Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business becomes increasingly global we need one name that customers can recognise, wherever they are in the world."
Elle Macpherson and Alice Cooper also appear in the ads, which were directed by Vaughan Arnell.
This article was first published on campaignlive.co.uk