By Staff, campaignlive.co.uk, Tuesday, 13 January 2009 09:20AM
According to the article, the company has cut the number of agencies on its £100 million account from more than 20 to just four.
It said that the retained agencies will be Wieden & Kennedy Amsterdam, Mother London, McCann Erickson Spain and Senior Rushmore Madrid.
It is believed the new strategy will be known as the Coke Red European Agency Network, and it will be launched later this month.
This article was first published on campaignlive.co.uk