Insurance brand Hiscox unveils strapline in £10m campaign

LONDON - Hiscox is launching a new £10m marketing campaign utilising the strap line 'As Good As Our Word.'

Hiscox
Hiscox

The campaign created by VCCP will run across print, outdoor, online and direct mail and will develop through out the year. It is the first work by the agency for the insurance company since the account was picked up in October last year, following a pitch against Lunar BBDO with the digital agency Weapon 7.

According to the insurance brand, which specialises in household and commercial insurance the aim of the campaign is to ‘reinforce its absolute commitment to integrity, excellence and trustworthiness.'

The insurer in 2006 announced plans to increase its marketing spend from £400,000 to £10m in a bid to raise its profile in the mainstream UK insurance market.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published