Pepsi launches Barack Obama inauguration campaign

By Colin Marrs, campaignlive.co.uk, Monday, 19 January 2009 10:35AM

LONDON - Pepsi has launched a US ad campaign to celebrate the inauguration of Barack Obama as US president.

The soft drink giant has produced posters, which are currently plastered all over New York, Los Angeles and Washington DC.

Its TV spot continues the theme of the posters, using mnemonics to outline a message of hope. Barack Obama is set to become the first black president in US history at his inauguration on Wednesday.

The current ads are the second phase of Pepsi’s Wordplay campaign, which launched in the New Year.









Credits - TV

Project
Worldplay - Inauguration
Client
Pepsi
Brief
Celebrate the inauguration of Barack Obama as US president
Creative agency
TBWA\Chiat\Day
Art directors
Scott Brown/LoriMcMichael, Mark Gardner, Lauren Hartstone, Stan Lim
Producers
Wendy Gardner, Steiner Kierce
Editor
Creative director ?Joe Shands, Brett Craig?Billy Sacdalan
Animation
Laura Panella
Post-producer
Christy Pacheco

This article was first published on campaignlive.co.uk

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