The Week: T-Mobile dancers mob train station in new ad campaign

campaignlive.co.uk, Friday, 23 January 2009 12:00AM

Commuters at Liverpool Street station were treated to an impromptu dance routine last Thursday, when 350 disguised dancers mobbed the concourse for a new T-Mobile ad campaign.

The performance was filmed by ten hidden cameras as part of a new "Life's for sharing" push for the brand, created by Saatchi & Saatchi.

One dancer got the routine underway, with others joining in as music from the station's Tannoy progressed through different genres.

Footage from the shoot was edited in time for the campaign's launch during Friday's coverage of Celebrity Big Brother on Channel 4.

The three-minute spot featured shots of the dancers alongside bemused members of the public, some of whom were filming the event on their mobile phones.

To see behind-the-scenes footage from the shoot, along with interviews with Saatchi & Saatchi creatives, visit brandrepublic.com/campaign.

This article was first published on campaignlive.co.uk

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