The telecoms company has tasked Adam & Eve with creating a fresh brand campaign, which is due to launch later this year.
Phones 4u will continue to target the youth market and the upcoming campaign will have strong appeal for this market. The brand also plans to continue its expansion into other electronic product offerings that will position the brand as a leader in the youth market for mobile and entertainment solutions.
Incumbent agency WCRS worked with Phones 4u for five years on a project basis and was responsible for the mobile telecoms firm's successful ‘Jack' campaigns.
Media Vision in Manchester holds the brand's media planning and buying account and is unaffected by the review.