Agency: Fallon London
campaignlive.co.uk, Friday, 23 January 2009 12:00AM
Lounging in a room for a week watching films is every movie geek's dream come true. But it also works as an inspired promotional campaign - as The Sun has proved. Glue London is testing a film addict to see how many hours of movies he can watch to advertise the tabloid's free week-long DVD promotion. A button on his armchair pauses the clock each time he wants to leave the room or go to the toilet or bed. In an interesting twist, the film fan will be simultaneously starring in his own movie - viewers can watch him live online at www.movieboy.co.uk.
Big Chef Takes On Little Chef
There are definitely too many celebrity chefs on TV at the moment but we enjoyed Channel 4's latest offering in which Heston Blumenthal attempted to turn around the fortunes of the Little Chef restaurant chain. The short series was watchable mainly for the uneasy relationship between Blumenthal and the Little Chef boss, who seems to understand nothing about the chef and gives the impression of somebody who has been tricked into the exercise by his PR company. Let's just hope Heston has breathed some life into an ailing national institution.
The return of 24
We're big fans of Jack Bauer's antics on Sky1 and, after a bit of an indifferent series six, we're liking the early episodes in the latest offering. The action starts four years on from series six (the writer's strike in the US partly explains the time lapse) and with CTU having been dismantled there's plenty of scope for new, more fluid action. Sky's strategy of starting the run with a couple of double episodes has also worked - we're hooked already.
The Red Bulletin
Red Bull's latest move into branded content is a magazine, The Red Bulletin, distributed free with The Independent. The first issue of the monthly title, out last week, was a surprisingly glossy effort featuring some strong features and interviews with top sports stars (such as the snowboarder Shaun White and cricketer Andrew Flintoff) who really fit the Red Bull brand. The 100-page magazine is produced by a full-time staff in London and Vienna, and this commitment from Red Bull shows in the product.
AND ONE THING WE DON'T ...
The Economist making cutbacks
It's been a tough start to the year for many but you know things are especially bad when The Economist, which has been performing strongly in copy sales terms, has to make redundancies. Last week, the magazine group made 13 posts redundant in its sales and marketing department, a sign that the global downturn is even hitting the trusted brands that people turn to in a recession.
This article was first published on campaignlive.co.uk