WCRS man picks food fight with Richard Branson

LONDON - A WCRS creative's six-page letter of complaint telling Virgin Atlantic boss Sir Richard Branson of his "culinary journey of hell" is spreading around the internet after being hailed as a fine example of the genre.

Is the letter giving the Virgin brand good PR? **Vote** and have your say.

Oli Beale included pictures of his mixed-up in-flight meal, which he recounted with passages such as:

"I know it looks like a baaji but it's in custard Richard, custard. It must be the pudding. Well you'll be fascinated to hear that it wasn't custard. It was a sour gel with a clear oil on top. It's only redeeming feature was that it managed to be so alien to my palette that it took away the taste of the curry emanating from our miscellaneous central cuboid of beige matter. Perhaps the meal on the left might be the dessert after all."

Dispelling suspicions of an adland stunt, Beale said the letter was a genuine complaint. However, he did not shed light on how it ended up on the internet and was picked up by several newspapers and blogs.

Virgin's PR department have been involved in the story, confirming that Branson responded personally by phone to the letter.

The letter can be read in full at this site.

**Read Neville Upton's blog on the complaint here**

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published