Toyota awards direct account to Kitcatt Nohr

LONDON - Toyota GB has appointed Kitcatt Nohr Alexander Shaw to handle its direct marketing account following a pitch.

Toyota
Toyota

The brief covers customer acquisition and retention activity.

Toyota's media agency, Zenith Optimedia, digital agency Glue and advertising agency CHI were unaffected by the pitch.

Kitcatt Nohr will now work across both Toyota and Lexus. 

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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