Toyota awards direct account to Kitcatt Nohr

LONDON - Toyota GB has appointed Kitcatt Nohr Alexander Shaw to handle its direct marketing account following a pitch.

Toyota
Toyota

The brief covers customer acquisition and retention activity.

Toyota's media agency, Zenith Optimedia, digital agency Glue and advertising agency CHI were unaffected by the pitch.

Kitcatt Nohr will now work across both Toyota and Lexus. 

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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