Intelligence agency targets DM partner
By Matt Williams, campaignlive.co.uk, Friday, 30 January 2009 12:00AM
The Government Communication Headquarters has kicked off a search for an agency to handle its direct marketing account.
The organisation is looking for an agency to create business-to-business campaigns that will help promote best practice for data protection. The pitch is being handled by the AAR.
The campaigns will predominantly target large corporations, and will include direct marketing, digital media, experiential and PR.
Chemistry meetings will take place in mid-February, with pitches in mid-March.
This will be the first time the GCHQ has retained an advertising agency. It has, however, used Massive, Microsoft's in-game advertising agency, to create recruitment campaigns to promote the range of career opportunities available in the British intelligence services via online ads on UK computer games.
The GCHQ is responsible for providing intelligence and information assurance to the UK Government and armed forces.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Digital Marketing Specialist Brand Recruitment £40000 per annum + benefits, St. Albans
- Account Manager Creative Recruitment £30000 - £35000 per annum, London
- Media Manager- BOUTIQUE agency- £40K! Ultimate Asset £35000 - £40000 per annum, London
- Technical Project Manager Red Sofa London £300 - £370 per day, East London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%