Alfa Romeo has appointed R/GA to its EUR1.5m (£1.4m) pan-European digital account, following a final-round pitch against Work Club. The car marque reaches its centenary next year and will celebrate the occasion with online marketing activity.
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
Marketing & New Business Manager £50000 - £55000 per annum + benefits and OTE in the region of £60,000 The Great & The Good, London, City of London
Account Manager - consumer branding and design agency £28000 - £32000 per annum Gabriele Skelton, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.