Digital & Direct brief: Alfa Romeo appoints R/GA

Alfa Romeo has appointed R/GA to its EUR1.5m (£1.4m) pan-European digital account, following a final-round pitch against Work Club. The car marque reaches its centenary next year and will celebrate the occasion with online marketing activity.

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1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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