The World: Detroit - McCann Erickson in Aldi US creative account win

campaignlive.co.uk, Friday, 13 February 2009 12:00AM

McCann Erickson has scooped the US creative account for the grocery retailer Aldi. Working out of its MidWest office, McCann will be responsible for producing all of Aldi's integrated marketing communications.

The retailer spent $16 million on advertising up to November last year, a huge increase on the $3 million spent during 2007.

It has around 1,000 US stores, with 75 due to open this year, including its first location in New York City.

McCann Manchester already works on the Aldi business in the UK.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs