Agencies line up for RAF digital advertising account
By Kate Nettleton, campaignlive.co.uk, Friday, 27 February 2009 12:00AM
The Royal Air Force is on the hunt for an agency to handle its digital advertising account.
COI, which is managing the pitch, is in the process of contacting roster agencies to compete for the business.
Although the exact nature of the brief has yet to be revealed, it is understood that the successful agency will be responsible for producing campaigns aimed at raising awareness of the RAF and increasing the number of recruits to the military service.
The incumbent on the account is Lean Mean Fighting Machine, which was appointed to handle recruitment-focused digital advertising in May 2007. The agency will not repitch.
Last year, LMFM produced an online campaign to generate interest in the role of information, communication and technology specialists in the RAF.
The online advertising and microsite enabled users to configure a micro unmanned aerial vehicle (a remote control helicopter) and deploy it on a reconnaissance mission to the RAF Brize Norton base.
Once they had completed the 13-day mission, users were sent information about the ICT specialist role by e-mail.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Category Insight Manager - 12 mths contract Tarsh Lazare Marketing Recruitment c.£50K-£56K + Benefits + Generous Bonus, Herts/North of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Senior Digital Operations Manager Harvey Nash £50000 per annum + package, Nottingham
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- Three's pony and cats with thumbs top the cute Easter ad chart
- McCann wins Qatar Financial Centre brief
- Metro launches content agency