National press ad revenues tumble, Friday, 27 February 2009 12:00AM

The national press market continues to be hit by the downturn, with overall ad revenues down by 20 per cent in January.

Ad revenues in quality titles have been especially hard hit, according to unofficial Nielsen figures supplied by media agencies.

The decline in revenue is roughly in line with TV ad revenues, which are expected to be down by about 18 per cent during the first quarter.

Titles especially hard hit include the Financial Times, with ad revenues down by 30 per cent year on year in January, according to the agency figures, and the Evening Standard, down 40 per cent in the same month.

Advertising revenues at Times Media, the publisher of The Times and The Sunday Times, were down 21.2 per cent in January, while the Telegraph Media Group saw a decline of only 12.3 per cent.

The Sun and the News Of The World, taken together, saw a decline of 1.6 per cent, according to the unofficial figures.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs