Agency: Fallon London
campaignlive.co.uk, Friday, 27 February 2009 12:00AM
The agency has been briefed to develop a global campaign for the brand that appeals to younger, more casual tennis fans, as well as raising awareness and attracting traffic to the tour's newly relaunched website. The campaign will incorporate online advertising, user-generated and community initiatives, gaming and viral marketing.
This article was first published on campaignlive.co.uk