Dutch advertising agency S-W-H created this IAMsterdam ad for Amsterdam Partners in collaboration with the Miami Ad School and Bureau Pindakaas.
The spot shows the city of Amsterdam from the perspective of a good idea. The idea flounders in a stifling and restricting city but a visionary CEO sees the idea and recognises its potential in Amsterdam.
As soon as the idea is in the positive and supportive environment of Amsterdam it flourishes and begins to grow.
The idea gradually becomes more and more elevated as people encourage and facilitate it.