Agency: Fallon London
In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
A television spot created by Psyop tells the story of a master craftsman who creates a magical paper cut world.
The concept draws parallels to Stella Artois' own brewing process and unique holiday heritage.
Originally brewed as a seasonal beer, Stella Artois was sold only throughout the holidays. As it became increasingly popular, the brewery began making it year round.
This article was first published on Campaign Work