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Campaign Work, Thursday, 26 February 2009 01:54PM
Tugboat has created this ad for watch maker Citizen promoting its "eco-drive" technology, which enables its watches to energise from not just solar power but any light.
The spot aims to communicate the sensitivity of the technology through a traditional Japanese culture that plays with lights.
It is airing in Japan on national TV and an English version is planned to run in watch fairs around the globe.
This article was first published on Campaign Work