Campaign Work, Thursday, 26 February 2009 01:54PM
Museli ads usually feature words like "wholesome" and "nature", so Banks Hoggins O'Shea FCB's new campaign for Alpen is a breath of fresh air, with salient warnings about the dangers of rushing in, especially when it comes to snogging your mother-in-law or volunteering for wife swapping duties when that wasn't quite what your wife and friends had in mind. The campaing features an appropriate new strapline: "Less haste. More Alpen". The campaign was written by Brian Riley and art directed by Matt Lee, with direction by HLA's Tom Vaughan.
This article was first published on Campaign Work