Honda 'one drop' by Wieden & Kennedy Tokyo

Honda has produced a film for its latest digital campaign "Drive every drop", created by Wieden & Kennedy Tokyo.

The activity supports Honda's new i-VTEC super efficient engine and the launch of a dedicated website at www.driveeverydrop.com.

The website invites visitors to sponsor a road trip across Asia in a Honda powered by the new engine, with visitors encouraged to add a drop of petrol towards the journey.

The idea is to force car drivers to consider the environmental value of making petrol use much more efficient, as part of move towards evaluating journeys in terms of drops used, instead of gallons, barrels and tanks.

The detailed animation in the film was shot in just 10 days.