Toronto Board of Trade 'what makes littering any more acceptable?' by Bensimon Byrne

Canadian ad agency Bensimon Byrne goes for the "gross-out" factor in this series of ads designed to make people see that littering is not acceptable. Directed by relative newcomer Brian Lee Hughes, one spot shows a shop assistant talking to a heavily pregnant customer, before turning around to clear his nose in a rather graphic manner. Another spot shows a woman sitting down next to man who is eating his lunch by a fountain and filing the corns on her feet. All the spots use the strapline: "What makes littering any more acceptable?"