Gone is the Grim Reaper and his bowling alley in this lighthearted safe sex campaign created by Rethink for Aids Vancouver. Instead, a series of men reveal their pet names for their penises, including Slim Jim and the Twins; the Bald Avenger; and Mr Wiggly. The ad directs viewers to the website GayMenPlaySafe.com. The charity behind the campaign wanted an ad that would dispel the myth that men weren't wearing condoms, due to condom fatigue. In fact, its research showed that men were wearing condoms in record numbers, and this needed to be recognised.

This article was first published on Campaign Work

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