Dancing surfer-dude forks are the stars of Delaney Lund Knox Warren & Partners' new Supernoodles ads. Set in a camper van parked on a beach, the ad features four surfers feasting on pots of Supernoodles. As one of them brings a fork full of noodles up to his mouth, he sees that the fork looks like a longhaired rocker, thanks to some well-placed noodles, peas and sweetcorn. To the backing of rock anthem 'Since You've Been Gone', the fork starts head-banging. It is joined by the other three forks, all rocking in unison. The spot ends with the strapline: "Are you a noodle head?"

This article was first published on Campaign Work


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