This commercial adopts the style of recent hit oriental movies such as 'House of Flying Daggers' and 'Crouching Tiger, Hidden Dragon'. The spot opens on the banks of a river in mythical ancient China, where a girl is approached by our Lynx hero laden with flowers. This fails to impress her, however. Some flying Wire-Fu antics, culminating in what could be an illegal nipple twist, ensue before the hero whips of his shirt to win his lady with a haze of Lynx Unlimited.

Shot on location in Xinchang, China, the spot was directed by Tom Carty, supported by the director of photography, Seamus McGarvey. Art director/copywriter Rik Brown/Jon Fox through Gorgeous.

This article was first published on Campaign Work


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