The Global Fund is launching a £3m campaign backed by major governments to help raise money to a provide resources to tackle Aids, tuberculosis and malaria. Publicis has created a 40-second commercial, to run in the UK, Germany and Italy, set in a bustling commercial centre where people are too busy to see or listen to the pleas for help from a female African doctor. A voiceover by 'Doctor Who' star Christopher Ecclestone silences the crowd and ensures the doctor is heard.

This article was first published on Campaign Work

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