Gordon's Gin\Bartle Bogle Hegarty

Campaign Work, Thursday, 26 February 2009 01:54PM

Gordon's Gin is "refreshing yet dry" in this new advertising campaign, which is why most of the characters in this ad end up getting soaked in a variety of amusing ways. Created by Bartle Bogle Hegarty, "splash" is part of Diageo's attempt to update the gin brand, although reassuringly it still ends with a shot of a delicious-looking G&T. Created by Dave Monk, art director, and Matt Waller, copywriter; directed by Frederick Planchon through Academy.

This article was first published on Campaign Work

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