Gordon's Gin\Bartle Bogle Hegarty

Gordon's Gin is "refreshing yet dry" in this new advertising campaign, which is why most of the characters in this ad end up getting soaked in a variety of amusing ways. Created by Bartle Bogle Hegarty, "splash" is part of Diageo's attempt to update the gin brand, although reassuringly it still ends with a shot of a delicious-looking G&T. Created by Dave Monk, art director, and Matt Waller, copywriter; directed by Frederick Planchon through Academy.